Swiss Time, Filipino Precision: Claude Bernard Debuts in the Philippines

From the serene village of Les Genevez in Switzerland to the bustling luxury retail scene of the Philippines, Claude Bernard has officially made its arrival. An independent Swiss watchmaker since 1973, Claude Bernard brings with it a heritage steeped in tradition, precision, and hand-assembled excellence—hallmarks of Swiss horology for centuries. Now, this legacy is being introduced to Filipino watch enthusiasts and collectors who value craftsmanship and timeless design.

Claude Bernard is recognized around the world for producing watches that blend the art of traditional watchmaking with contemporary styling. Every timepiece is built to the highest Swiss standards, showcasing quartz or mechanical movements, sapphire crystal, and high-grade stainless steel. The design ethos strikes a balance between classic and modern, making each model suitable for a wide range of lifestyles—from business elegance to sporty adventure.

“We are thrilled to bring Claude Bernard to the Philippines,” says Christian Hotz, Marketing and Sales Director of Claude Bernard & Edox. “With Lucerne as our local partner, we’re excited to share the craftsmanship and soul of our Swiss atelier with a discerning Filipino audience. Claude Bernard is about authenticity, and we believe Filipino collectors will connect with that deeply.”

At the heart of Claude Bernard’s identity lies a respect for its roots, combined with a forward-looking approach to design. The Classic collection, with its timeless lines, appeals to traditionalists, while the Slim Line offers ultra-slim profiles for those who appreciate minimalist sophistication. For individuals with a more active lifestyle, the Aquarider collection presents rugged elegance, complete with water resistance up to 200 meters—proving that form and function can indeed coexist.

Women are also at the forefront of Claude Bernard’s vision, with the Dress Code collection offering refined elegance through graceful proportions and delicate details. Meanwhile, the Proud Heritage line pays homage to the pioneering spirit of aviation, with bold, vintage-inspired designs featuring oversized crowns and distinctive styling. Across every collection, Claude Bernard upholds its commitment to quality, detail, and integrity.

Making Swiss luxury accessible is central to Claude Bernard’s philosophy. The brand offers hand-assembled Swiss-made timepieces that combine durability, beauty, and affordability—redefining what luxury means in today’s watch market. This makes Claude Bernard a compelling choice for both seasoned collectors and newcomers to fine horology.

Claude Bernard’s entry into the Philippine market is made possible through a strategic partnership with the Lucerne Group, the country’s leading name in luxury timepieces. Lucerne’s proven expertise in curating global watch brands ensures that Claude Bernard will be showcased with the care and sophistication it deserves.

Now available at select Chronos, Wristpod, and Swiss Gear boutiques nationwide, Claude Bernard invites Filipino customers to explore a curated selection of collections in elegant, tailored environments. Whether it’s your first fine watch or an addition to a growing collection, Claude Bernard offers something unique—where Swiss heritage and modern design meet, now just within reach.