AweSM Capiz: A Grand Celebration of Culture and Community at SM City Roxas

The Capiztahan Festival is an annual spectacle that brings to life the rich heritage, history, and seafood bounty of Capiz, known as the “Seafood Capital of the Philippines.” Every year, locals and tourists alike gather to celebrate this vibrant festival, indulging in various cultural and entertainment activities.

This 2025, the celebration is set to be more thrilling than ever as SM City Roxas takes part in the festivities with its very own “AweSM Capiz” campaign. Through immersive installations, engaging events, and exciting promotions, the mall promises to enhance the Capiztahan experience for everyone.

Kicking off the celebration is the highly anticipated Capiztahan Festival Sale, happening from April 1 to 6. Shoppers can enjoy massive discounts and exclusive deals across different stores, making it the perfect time to shop for festival essentials, gifts, and great finds.

In support of community awareness, SM City Roxas will also host JCI’s Project Hi Five, an educational initiative aimed at spreading knowledge about HIV and AIDS. This program covers crucial topics such as transmission, prevention, and the importance of testing and support for those living with the condition.

Festivalgoers looking for fun and excitement won’t be disappointed with the Capiztahan Monde Nissin Lucky Perya on April 5 and 6. This activity revives the traditional “perya” experience with classic fair games and fantastic prizes, bringing nostalgia and joy to all attendees.

For fitness enthusiasts and adventure seekers, Lagsanay, a thrilling bike race, is set to take place on April 5. Participants will challenge themselves through an exhilarating course while promoting a healthy lifestyle and fostering camaraderie among cyclists and spectators.

Car lovers can look forward to the Capiztahan 2025 Autoshow, happening on April 5 at the mall’s South Parking area. The event will showcase stunning automobiles, from vintage classics to modified and high-performance vehicles, celebrating automotive creativity and engineering.

Music aficionados will be treated to an evening of unforgettable performances at AweSM Capiztahan Beats. Set on April 5, this musical event will highlight the vocal prowess of local soloists and duets, serenading the audience with heartfelt renditions of well-loved songs.

Adding an interactive and modern twist to the celebration, the AweSM: Spin and Snap experience will be available at the mall’s main entrance on April 5. This 360-degree photo booth offers visitors a fun way to capture their festival moments with dynamic shots and videos.

For those who appreciate local businesses and entrepreneurship, the AweSM Capiztahan Negosyo Fair will be open from April 5 to 11 at the Event Center. This initiative encourages support for Micro, Small, and Medium Enterprises (MSMEs), showcasing unique local products and services.

The grand finale of the celebration will be the AweSM Maragtas Chronicles Cosplay Contest on April 6. Participants will bring to life legendary characters from Philippine history and folklore, including the Ten Bornean Datus, King Marikudo, and the iconic warrior Lapu-Lapu, in a stunning display of creativity and craftsmanship.

With an exciting lineup of events and activities, SM City Roxas invites everyone to be part of the AweSM Capiz experience from April 1 to 6. Whether you’re a shopper, an adventurer, a music lover, or a festival enthusiast, this year’s Capiztahan promises unforgettable moments of fun, culture, and community spirit.