Viyline MSME Caravan Returns: Boosting Local Businesses at SM City Baguio

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is making its much-awaited return, this time at SM City Baguio from February 19 to 25, 2025. Designed to empower local entrepreneurs and foster community engagement, this event is a collaboration between Viyline and SM, aimed at creating a vibrant shopping experience while supporting small businesses.

Following the success of its first leg at SM City Bataan in January 2025, the caravan is set to bring a new wave of excitement to Baguio City. This initiative showcases a variety of local products, highlighting the creativity and diversity of MSMEs in the region. By providing a platform for small business owners to reach a broader audience, the Viyline MSME Caravan not only promotes economic growth but also strengthens community bonds.

Adding to the excitement is the special appearance of Viy Cortez, a popular influencer and the wife of YouTube star CONG TV. Known for her charismatic presence and influential online following, Viy Cortez’s participation is expected to draw a large crowd, further amplifying the visibility of participating MSMEs. Her involvement emphasizes the event’s role in community upliftment and economic empowerment.

The Viyline MSME Caravan goes beyond the typical bazaar experience. It serves as a catalyst for local business growth by connecting entrepreneurs with new customers and potential collaborators. This gathering of influencers, business owners, and community members encourages networking and fosters meaningful interactions, contributing to a thriving local economy.

SM Supermalls plays a pivotal role in this initiative, demonstrating its commitment to supporting MSMEs across the Philippines. By providing strategic retail spaces and comprehensive promotional support, SM continues to nurture small businesses from startup to nationwide expansion. As the country’s leading hub for MSMEs, SM Supermalls empowers local entrepreneurs to succeed in an increasingly competitive market.

After its stop at SM City Baguio, the caravan will proceed to SM City Dasmarinas from March 19 to 30, 2025. This series of events showcases the dynamic partnership between Viyline and SM, underlining their shared vision of promoting community growth and economic sustainability. For more details on the upcoming schedules, visit www.smsupermalls.com.

The Viyline MSME Caravan is more than just an event—it’s a celebration of local talent, innovation, and community spirit. With the support of influential personalities like Viy Cortez and the continued backing of SM Supermalls, the caravan is poised to make a significant impact on the local business landscape.