Thai Rice Showcased Prominently at WOFEX 2024 under “Think Rice Think Thailand” Theme

The “Think Rice Think Thailand” campaign at the World Food Expo (WOFEX) 2024 concluded with resounding success, highlighting the exceptional quality and rich flavors of Thai rice. Held from July 31 to August 3, 2024, at the SMX Convention Center, Manila, the event showcased Thailand’s premier rice and rice productvarieties, reinforcing its culinary heritage and strengthening economic ties with the Philippines.

The “Think Rice Think Thailand” booth No. 1075, Hall 4, became a focal point for attendees, offering an immersive experience into the world of Thai rice. Supported by the Department of International Trade Promotion (DITP) and the Department of Foreign Trade (DFT) under the Ministry of Commerce of Thailand, through the Thai Trade Center in Manila, the event underscored Thailand’s commitment to quality and excellence.

Ms. Sutinee Vathana, Director of the Thai Trade Center Manila, expressed her delight at the event’s overwhelming success, noting that Thai rice has truly won the hearts of Filipino consumers. She emphasized that the participation in WOFEX 2024 marks a significant achievement in the collaboration between Thailand and the Philippines, addressing food security challenges and fostering a mutually beneficial relationship for shared prosperity in the future.

Another major attraction at the booth was the diverse range of premium Thai rice varieties on display, including Thai white rice, Thai fragrant rice, and the internationally acclaimed Thai Hom Mali rice, known for its soft, long grains, floral aroma, and exceptional flavor. Visitors were particularly drawn to the exclusive event pricing offered by Thai rice exporters and Philippine importers, which provided a unique opportunity to purchase high-quality Thai rice and enhance their culinary creations.

In addition to the rice and rice productshowcase, the booth featured engaging cooking demonstrations by acclaimed Thai SELECT restaurants in Metro Manila, such as Benjarong, Azuthai, Nara Thai Cuisine, Thai BBQ Original Restaurant, Greyhound CaféPhilippines, and Mango Tree.

These sessions allowed visitors to watch as talented chefs transformed simple ingredients into exquisite dishes using Thai rice, offering an immersive culinary experience that highlighted the excellence of Thai cuisine.

Attendees left the event with a deeper appreciation for Thai rice and its integral role in Thai cuisine, eager to incorporate these premium varieties into their own culinary practices. The “Think Rice Think Thailand” campaign not only promoted Thai rice but also strengthened the cultural and economic bonds between Thailand and the Philippines.

For more information, contact the Thai Trade Center in Manila, Department of International Trade Promotion (DITP) at Tel: 88940406 or 88940403, email: [email protected], or fax: 88160698