SM Partners with the Baguio Museum to Advance Cultural Preservation Initiatives

SM City Baguio, an avid supporter of the city’s commitment to the preservation of art and culture, has partnered with the Baguio Museum to further preserve and promote the city’s vast cultural heritage through technology. Through SM’s donation of Php 500,000, the Baguio Museum personnel and youth volunteers will undergo audio-visual training to digitize and preserve the museum’s art collections, cultural artifacts, and data.

“Baguio Museum is a bastion of the rich history, culture, arts, and traditions of the Cordillera region and its people. Learning how to leverage technology and best practices to preserve its collection of community treasure is important for the sustainability of the museum,” said Baguio Museum Executive Director Stella de Guia.

The turnover ceremony for the project gathered advocates of Baguio’s cultural preservation, members of the Baguio Museum Board of Trustees, the Department of Tourism- Cordillera Administrative Region Office, as well as members of academic institutions such as University of Baguio and Baguio City National High School.

“As we undertake this digitization program, we hope to preserve our Filipino heritage through modern means. By doing so, future generations are given the opportunity to celebrate the history of the Mountain Provinces’ vibrant culture. And at SM Supermalls, where we hold heritage, preservation, and culture in very high regard, we look forward to working with you towards the sustainable development of our beloved Baguio City,” said SM Supermalls President Steven Tan.

At SM, supporting the preservation of art and culture is essential in bridging the stories of the city’s past and future, providing a platform for artists of all generations. Today, SM City Baguio continues to spearhead activities dedicated to cultural preservation by providing spaces where Cordilleran art and heritage can be celebrated and made accessible to a wider audience.